When we created the Ricanstruction poster, it wasn’t about making just another flyer — it was about building an icon. Every detail tells part of my story, and the story of what Ricanstruction stands for.

The stance in the poster isn’t just me posing — it’s me standing firm after years of setbacks, showing that no matter how many times life tries to knock me down, I’m still here, stronger than before. It’s the posture of survival, of resilience, of a Boricua who refuses to be broken.

The colors weren’t chosen at random. They tie directly to the Puerto Rican flag — red, white, and blue running through the design as a constant reminder of my roots. It’s my way of carrying the island with me, even while standing on Brooklyn pavement. For me, the flag has always been more than fabric; it’s family, culture, pride, and proof that we endure.

The grit in the background, the raw textures, the shadows — they speak to where I come from. I wasn’t raised in shiny, polished spaces. I grew up in the tough corners of New York, where you had to fight for your space, your respect, your voice. That rawness in the poster represents those streets, those struggles, and the foundation I had to break through to get here.

Even the word Ricanstruction across the image is a message. It’s not just a title — it’s a blueprint. It means tearing down the old, the broken, and the doubted, and rebuilding it into something unshakable. It’s a declaration that my story isn’t over, that my people’s story is still being written, and that comedy is the tool I use to carve it into stone.

This poster isn’t just promotion. It’s a piece of the movement. When people see it, I don’t just want them to think “show” — I want them to feel the weight of a journey, the pride of a culture, and the power of standing tall after everything tries to hold you down.

That’s the meaning behind the poster. It’s not just an image of me. It’s an image of Ricanstruction.

COMEDIAN RAFAEL PUERTO RICAN POWER

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“Lower East Side born, Brooklyn raised, Nuyorican soul—always bringing the funny.”“Keeping it real—and hilarious—since ’99.”“From the Lower East Side to Brooklyn, to the biggest stages, a Nuyorican with a mic.”

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“Lower East Side born, Brooklyn raised, Nuyorican soul—always bringing the funny.”
“Keeping it real—and hilarious—since ’99.”
“From the Lower East Side to Brooklyn, to the biggest stages, a Nuyorican with a mic.”